The biggest motivation for lottery consumers, for investing in Thai lotto is to win the money and be lottery winners. This is because most of lottery investors generally come from the lower class of the Thai society. Thailand Lottery has transformed the lives of many a people in this country turning the lower income families into millionaire families in an over night's time. Also, the great support and aid that government of this country provides in these lotteries have inspired more and more people to invest. There are millions of rags to riches stories in Thailand and a lot of credit goes to the Thai lotto.
This according to many, this is the biggest reason for people to invest in these lotteries. The people of this region are very simple and have great faith in God. They believe in superstitions and miracles too. For Thais, Thai lottery is a blessing from god that can put an end their poor painful life and makes them rich and happy.